What do you think is more important – having a ton of fans or having just enough people who love you for who you are and want to support you?
I’ve been thinking about this a lot the past few months. As I’ve scrolled on tik tok and realized just how many creatives there are in this world. Every other video I see is another musician, artist, entrepreneur, or someone trying to share their ideas. How can anyone possibly stand out in this immense sea of talent?
You don’t have to – at least, that’s how I see it. There appears to be a switch from liking what a person creates to instead liking the person first then the creation. It’s no longer just the music that speaks to us, it’s the person singing. The blog topic doesn’t matter if I don’t know who you are.
The creation isn’t as important until they know who you are. You could have a bop of a song, but if I scroll to your video and I have no affiliation, I probably won’t stop. It’s the same with any content.
There may be tricks to grab a person’s attention, i.e. hooks, moving pictures, text on screen, etc. however, you want people to not only listen, but to hear and see your other creations. To do that, you need to be someone they care about.
In this “new world” of social media, especially tik tok, where we’re bombarded with new creatives every day, you have to stand out. The best way to do that is to show people who you are, not just exhibit your creations. Share your story, hobbies, fears, process, and mistakes. Be yourself and let people decide if they want to see more from you.
Much like meeting new people and starting friendships, not everyone you meet will be a lifelong friend. Form connections with the few people who truly enjoy your content and your personality. These are the ones who will want to support you in your creative endeavors.
Focus on sharing yourself first, then share your creations.
January 4, 2022
